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LC Management
LC LC  Management

The expertise

20 years of experience

LC Management is one of the leading sports agencies, recognized in the global peloton. Created in 2003, our consulting agency offers professional men and women cyclists all the services to manage their sporting career. Surveying opportunities, contract negotiation, drafting of commercial commitments, support on social networks, and communication as well as legal advice: all our multidisciplinary expertise is at the service of the athlete. Professional cyclists concentrate all their efforts to optimize their sporting careers. Our goal is to support them in their quest for excellence. We do this by remaining as close as possible on the ground, by spending more than 100 race days with the riders all over the world.

Michel Gros, founder of LC Management was the first agent of the discipline in France. Joona Laukka, a former professional rider, joined him in 2013 and then became the manager of the company. Cyril Dessel, yellow jersey wearer during the Tour de France in 2006, and Samuel Dumoulin, who took 30 wins during his professional career, were the first two riders to join the agency. They were then joined by Christophe Moreau, Jaan Kirsipuu, Simon Gerrans, and Jean-Christophe Péraud. Since 2003, more than 200 riders have trusted their careers to LC Management.

We hold an agent’s license issued by the UCI (Union Cycliste Internationale), and an agent’s license from the FFC (Fédération Française de Cyclisme). We were also one of the first agencies in 2014 to join the MPCC, Mouvement pour un Cyclisme Crédible.

Certified by
JL Joona  Laukka

The expertise

A recognized agent

A professional cyclist from 1995 to 2002, Joona Laukka was the first Finnish rider to participate in the three Grand Tours: the Tour de France (1997 and 1998), the Giro (1996) and the Vuelta (1995, 1998 and 1999). He successively wore the colors of Festina, Lotto, Benfica, Acceptard and Delatour.

In 2003, he joined the marketing department at Polar (manufacturer of the first heart rate monitor watches) before joining LC Management in 2013 as an agent.

A polyglot, Joona speaks five languages (Finnish, French, English, Swedish and Spanish) and has established himself as a valued agent within the professional peloton. Joona was also a member of the UCI calendar committee and a member of the board of the CPA (the international association for the protection of the interests of professional cyclists). He is the guarantor of the professionalism and ethics of the agency.

The expertise

A recognized agent

A professional cyclist from 1995 to 2002, Joona Laukka was the first Finnish rider to participate in the three Grand Tours: the Tour de France (1997 and 1998), the Giro (1996) and the Vuelta (1995, 1998 and 1999). He successively wore the colors of Festina, Lotta, Benfica, Acceptard and Delatour.

In 2003, he joined the marketing department at Polar (manufacturer of the first heart rate monitor watches) before joining LC Management in 2013 as an agent.

A polyglot, Joona speaks five languages (Finnish, French, English, Swedish and Spanish) and has established himself as a valued agent within the professional peloton. Joona was also a member of the UCI calendar committee and a member of the board of the CPA (the international association for the protection of the interests of professional cyclists). He is the guarantor of the professionalism and ethics of the agency.

Joona
Laukka
Joona
Laukka
Training
Our Services
Our Services
1/5
Career Management
Contract Negotiations
Tax and legal assistance
Communication and marketing training
Post-career advice

Career Management

LC Management takes care of all the extra-sporting aspects of an athlete’s career to give the athlete time to focus on performance. Our expertise and experience provide our clients with a long-term view of a career and maximize opportunities. Our extensive network with all cycling stakeholders (teams, bodies, brands, media) is an asset.

Contract Negotiations

The phase of surveying opportunities and negotiating contracts between an athlete, a team or a brand are essential. Each decision is made in full transparency and full consultation. We analyze the best opportunities so that our athletes have the right decision-making elements at every important moment in their careers. We integrate their values, interests and long-term perspectives into our approach.

Tax and legal assistance

LC Management supports its clients from the drafting of commitments to their signing of contracts. We take care of the creation of a company and the management of image rights, as well as the procedures related to social contributions and taxation depending on the country of domicile of the teams that employ our athletes. Our partner law firm provides legal, administrative, and financial advice. Our experts know the legislation and support our clients in their various steps to define their tax residence and for moving abroad.

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Communication and marketing training

The presence of an athlete in the media and on social networks helps to build his or her brand image and convey the values that interest brands and teams. Our partner, the YP Médias Agency, with more than 20 years of experience in cycling media and communication, can support our clients in media training, brand positioning, and training on social networks.

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Post-career advice

The career of a top athlete is short. The post-career is built from the very beginning. Opportunities should be maximized, and our athletes are guided and advised according to their post-cycling aspirations.

  • Kristoff
    Alexander Kristoff
    UNO-X
    4 stages Tour de France
    86 victories
    Tour des Flandres 2015
    Milan San Remo 2014
    Gent Wevelgem 2019
    Born in 1987
  • Bardet
    Romain Bardet
    TEAM DSM
    3 stages Tour de France
    2nd Tour de France 2016
    3rd Tour de France 2017
    2nd World Championships 2018
    Born in 1990
  • Hirt
    Jan Hirt
    SOUDAL-QUICK STEP
    5 victories :
    1 stage Giro d’Italia
    GC Tour of Oman
    Born in 1991
  • Cosnefroy
    Benoit Cosnefroy
    AG2R CITROËN TEAM
    13 victories
    Grand Prix Cycliste de Québec 2022
    Bretagne Classic 2021
    World Champion U23 2017
    Born in 1995
  • Turgis
    Anthony Turgis
    TOTAL ENERGIES
    6 victories
    2nd Milan-San Remo 2022
    Born in 1994
  • Kron
    Andreas Kron
    LOTTO DSTY
    3 victories
    1 Stage Tour de Suisse 2021
    1 stage Volta a Catalunya 2021
    Born in 1998
  • Madouas
    Valentin Madouas
    GROUPAMA-FDJ
    5 victories
    3rd Ronde van Vlaanderen 2022
    Born in 1996
  • Labous
    Juliette Labous
    TEAM DSM
    4 victories
    GC Vuelta a Burgos Feminas
    French Championships ITT 2020
    Born in 1998
Others clients
Labous John
Degenkolb
Labous Odd
Eiking
Labous Ruben
Fernandez
Labous Tom
Van Asbroeck
Labous Rein
Taaramäe
Labous Kenny
Elissonde
Labous Pierre
Latour
Labous Aurelien
Paret-Peintre
Labous Hugo
Hofstetter
Labous Nans
Peters
Labous Léa
Curinier
Labous Lilian
Calmejane
Labous Mikael
Cherel
Labous Paul
Lapeira
Labous Joe
Dombrowski
Recommendations
“I have been working with LC Management for 2 years. I know Joona well. He has all my confidence; human relations are a key factor for success.
I can focus 100% on being an athlete, since I know my interests are well managed. “
John Degenkolb
“LC Management has been with me since 2014, my second professional year. Joona advises me at every stage of my career, certainly when I’m renewing my contracts, but also when I’m making other professional choices. His rigor and his ethics are fundamental values for me.”
Romain Bardet
“Joona’s knowledge of cycling and his past as a professional cyclist are undeniable assets for progressing in complete serenity. Knowing how to surround myself with the right people is a key to my success. LC Management manages all the non-sporting aspects of my career, which allows me to focus on training and performance. “
Alexander Kristoff
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