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LC Management
LC LC  Management

The expertise

20 years of experience

LC Management is one of the leading sports agencies, recognized in the global peloton. Created in 2003, our consulting agency offers professional men and women cyclists all the services to manage their sporting career. Surveying opportunities, contract negotiation, drafting of commercial commitments, support on social networks, and communication as well as legal advice: all our multidisciplinary expertise is at the service of the athlete. Professional cyclists concentrate all their efforts to optimize their sporting careers. Our goal is to support them in their quest for excellence. We do this by remaining as close as possible on the ground, by spending more than 100 race days with the riders all over the world.

Michel Gros, founder of LC Management was the first agent of the discipline in France. Joona Laukka, a former professional rider, joined him in 2013 and then became the manager of the company. Cyril Dessel, yellow jersey wearer during the Tour de France in 2006, and Samuel Dumoulin, who took 30 wins during his professional career, were the first two riders to join the agency. They were then joined by Christophe Moreau, Jaan Kirsipuu, Simon Gerrans, and Jean-Christophe Péraud. Since 2003, more than 200 riders have trusted their careers to LC Management.

We hold an agent’s license issued by the UCI (Union Cycliste Internationale), and an agent’s license from the FFC (Fédération Française de Cyclisme). We were also one of the first agencies in 2014 to join the MPCC, Mouvement pour un Cyclisme Crédible.

Certified by
JL Joona  Laukka

The expertise

A recognized agent

A professional cyclist from 1995 to 2002, Joona Laukka was the first Finnish rider to participate in the three Grand Tours: the Tour de France (1997 and 1998), the Giro (1996) and the Vuelta (1995, 1998 and 1999). He successively wore the colors of Festina, Lotto, Benfica, Acceptard and Delatour.

In 2003, he joined the marketing department at Polar (manufacturer of the first heart rate monitor watches) before joining LC Management in 2013 as an agent.

A polyglot, Joona speaks five languages (Finnish, French, English, Swedish and Spanish) and has established himself as a valued agent within the professional peloton. Joona was also a member of the UCI calendar committee and a member of the board of the CPA (the international association for the protection of the interests of professional cyclists). He is the guarantor of the professionalism and ethics of the agency.

The expertise

A recognized agent

A professional cyclist from 1995 to 2002, Joona Laukka was the first Finnish rider to participate in the three Grand Tours: the Tour de France (1997 and 1998), the Giro (1996) and the Vuelta (1995, 1998 and 1999). He successively wore the colors of Festina, Lotta, Benfica, Acceptard and Delatour.

In 2003, he joined the marketing department at Polar (manufacturer of the first heart rate monitor watches) before joining LC Management in 2013 as an agent.

A polyglot, Joona speaks five languages (Finnish, French, English, Swedish and Spanish) and has established himself as a valued agent within the professional peloton. Joona was also a member of the UCI calendar committee and a member of the board of the CPA (the international association for the protection of the interests of professional cyclists). He is the guarantor of the professionalism and ethics of the agency.

Joona
Laukka
Joona
Laukka
Training
Our Services
Our Services
1/5
Career Management
Contract Negotiations
Tax and legal assistance
Communication and marketing training
Post-career advice

Career Management

LC Management takes care of all the extra-sporting aspects of an athlete’s career to give the athlete time to focus on performance. Our expertise and experience provide our clients with a long-term view of a career and maximize opportunities. Our extensive network with all cycling stakeholders (teams, bodies, brands, media) is an asset.

Contract Negotiations

The phase of surveying opportunities and negotiating contracts between an athlete, a team or a brand are essential. Each decision is made in full transparency and full consultation. We analyze the best opportunities so that our athletes have the right decision-making elements at every important moment in their careers. We integrate their values, interests and long-term perspectives into our approach.

Tax and legal assistance

LC Management supports its clients from the drafting of commitments to their signing of contracts. We take care of the creation of a company and the management of image rights, as well as the procedures related to social contributions and taxation depending on the country of domicile of the teams that employ our athletes. Our partner law firm provides legal, administrative, and financial advice. Our experts know the legislation and support our clients in their various steps to define their tax residence and for moving abroad.

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Communication and marketing training

The presence of an athlete in the media and on social networks helps to build his or her brand image and convey the values that interest brands and teams. Our partner, the YP Médias Agency, with more than 20 years of experience in cycling media and communication, can support our clients in media training, brand positioning, and training on social networks.

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Post-career advice

The career of a top athlete is short. The post-career is built from the very beginning. Opportunities should be maximized, and our athletes are guided and advised according to their post-cycling aspirations.

  • Vauquelin
    Kevin Vauquelin
    INEOS Grenadiers
    10 victories
    1 stage win of the 2024 Tour de France
    Born in 2001
  • Seixas
    Paul Seixas
    Decathlon CMA CGM Team
    Born in 2006
  • Cosnefroy
    Benoit Cosnefroy
    UAE Team Emirates – XRG
    21 victories
    Grand Prix Cycliste de Québec 2022
    Bretagne Classic 2021

    Born in 1995
  • Wærenskjold
    Søren Wærenskjold
    Uno-X Mobility
    18 victories
    Omloop Nieuwsblad 2025
    Born in 2000
  • Madouas
    Valentin Madouas
    Groupama-FDJ
    7 victories
    French Champion 2023
    Bretagne Classic 2023
    Born in 1996
  • Degenkolb
    John Degenkolb
    Team Picnic PostNL
    48 victoires
    10 stages La Vuelta
    1 stages Tour de France
    Born in 1989
  • Paret Peintre
    Valentin Paret Peintre
    Soudal Quick-Step
    3 victories
    1 stage of the 2025 Tour de France
    1 stage of the 2022 Giro d’Italia
    Born in 2001
  • Kerbaol
    Cédrine Kerbaol
    EF Education-Oatly
    9 victories
    1 stage win of the 2024 Tour de France
    Born in 2001
Others clients
Kerbaol Dorian
Godon
Kerbaol Juliette
Berthet
Kerbaol Hugo
Page
Kerbaol Andreas
Kron
Kerbaol Anthony
Turgis
Kerbaol Bastien
Tronchon
Kerbaol Matis
Louvel
Kerbaol Felix
Ørn-Kristoff
Kerbaol Aurélien
Paret Peintre
Kerbaol Kristian
Haugetun
Kerbaol Alex
Baudin
Kerbaol Léa
Curinier
Kerbaol Sven Erik
Bystrom
Kerbaol Axel
Huens
Kerbaol Clément
Russo
Recommendations
“I have been working with LC Management since 2019. I know Joona well. He has all my confidence; human relations are a key factor for success.
I can focus 100% on being an athlete, since I know my interests are well managed. “
John Degenkolb
“LC Management has been with me since 2014, my second professional year. Joona advises me at every stage of my career, certainly when I’m renewing my contracts, but also when I’m making other professional choices. His rigor and his ethics are fundamental values for me.”
Romain Bardet
“Joona’s knowledge of cycling and his past as a professional cyclist are undeniable assets for progressing in complete serenity. Knowing how to surround myself with the right people is a key to my success. LC Management manages all the non-sporting aspects of my career, which allows me to focus on training and performance. “
Alexander Kristoff
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